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Zebco FishingZebco Brands® Casting for Improved Women's Health Through
Partnership with The Heart Truth®

Zebco Brands proudly announces our collaboration with The Heart Truth®, a national campaign to increase awareness about women and heart disease, and the need to take action against its risk factors. One of the suggested actions is being active and, for example, getting outdoors and exercising.

Know the risk factors for heart disease: high blood pressure, high cholesterol, diabetes, smoking, being overweight or obese, being physically inactive, age (55 or older for women), and family history. Talk to your doctor. Find out your risk. And take action to lower it.

Questions to Ask Your Doctor:
1. What is my risk for heart disease?
2. What screening or diagnostic tests for heart disease do i need?
3. What are my numbers and what do they mean?
— Blood pressure; Cholesterol - total cholesterol, LDL ("bad") cholesterol, HDL ("good") cholesterol, and triglycerides; Body mass index and waist circumference measurement; Blood sugar level (could indicate risk for diabetes)
4. What can you do to help me quit smoking?
5. How much physical activity do I need to help protect my heart?
6. What is a heart-healthy eating plan for me?

Zebco FishingThe Heart Truth is that one in four American women dies of heart disease, and most fail to make the connection between risk factors—such as high blood pressure and high cholesterol—and their personal risk of developing heart disease.

The Heart Truth® Campaign: Serious Messages about Women's Heart Health
The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The Heart Truth campaign warns women about heart disease and provides tools to help them take action against its risk factors. It is primarily targeted to women ages 40 to 60, the time when a woman’s risk of heart disease begins to increase. However, it's never too early — or too late — to take action to prevent and control risk factors since heart disease develops over time and can start at a young age— even in the teen years.

What's a Red Dress Got To Do With It?
The campaign message is paired with an arresting visual — the Red Dress — designed to warn women that heart disease is their #1 killer. The Heart Truth® created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.

Zebco Ladies' Combos Support The Heart Truth®
Look for The Heart Truth® message on all Zebco® and Quantum® Ladies' combos. For more information about The Heart Truth®, please visit www.theheartruth.org.

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