Columbus, Ga. – Effective Tuesday, September 30, 2014, Telford, England-based fishing brand, Preston Innovations, was acquired by Zebco Brands of Tulsa, Oklahoma. Terms of the sale were not released.
Preston Innovations is the UK’s leading match fishing brand as well as having a growing presence in the coarse, carp and bait segments of the market with its brands Korum, Avid Carp and Sonubaits. The Preston Innovations business is growing rapidly due to strong growth in Europe.
Here’s a sampling of the praise the all-new Zebco® 33® has received from outdoor writers across the country.
North American Fisherman
“…the Zebco reel that Mr. Hull invented is as much a part of fishing as DiMaggio was baseball. In 2014, the Zebco 33 proudly celebrates its 60th birthday with improved looks and feel, and no sacrifice to its legendary simple function and everyday reliability.”
“On the outside, the new Zebco 33 features an industrial-grade brushed stainless steel cover, but internally it features a few tweaks that cement its reputation for legendary reliability…
In the early 50s, nearly every American boy had a buzz haircut, Marilyn Monroe married Joe DiMaggio, and a Texas watchmaker named R.D. Hull married the concept of packaging string’s ability to flow freely from a spool at a local supermarket, to a means for developing a tangle-free fishing reel. Soon thereafter the Zebco 33 was introduced to America.
There have been a lot of changes to fishing reels since the first Zebco 33 hit the market 60 years ago, and in perfectly matched celebration to the 33’s birthday comes the most innovative rod grip in Zebco’s six decade history – Advanced Tactile Grip (ATAC).