ATAC – the Most Innovative Rod Grip in Zebco’s 60 Year History

Press Release / July 2013

There have been a lot of changes to fishing reels since the first Zebco 33 hit the market 60 years ago, and in perfectly matched celebration to the 33’s birthday comes the most innovative rod grip in Zebco’s six decade history – Advanced Tactile Grip (ATAC).

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The New Zebco 33 - America’s Best Selling Fishing Reel Celebrates its 60th Birthday

Press Release / July 2013

In the early 50s, nearly every American boy had a buzz haircut, Marilyn Monroe married Joe DiMaggio, and a Texas watchmaker named R.D. Hull married the concept of packaging string’s ability to flow freely from a spool at a local supermarket, to a means for developing a tangle-free fishing reel. Soon thereafter the Zebco 33 was introduced to America.

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The Zebco 33 is better than ever, and now it's got a family of its own.

News / June 2014

Here’s a sampling of the praise the all-new Zebco® 33® has received from outdoor writers across the country.

North American Fisherman

“…the Zebco reel that Mr. Hull invented is as much a part of fishing as DiMaggio was baseball. In 2014, the Zebco 33 proudly celebrates its 60th birthday with improved looks and feel, and no sacrifice to its legendary simple function and everyday reliability.”

Louisiana Sportsman

“On the outside, the new Zebco 33 features an industrial-grade brushed stainless steel cover, but internally it features a few tweaks that cement its reputation for legendary reliability…

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Zebco Brands Acquires United Kingdom Fishing Brand Preston Innovations

Press Release / October 2014

Columbus, Ga. – Effective Tuesday, September 30, 2014, Telford, England-based fishing brand, Preston Innovations, was acquired by Zebco Brands of Tulsa, Oklahoma.  Terms of the sale were not released.

Preston Innovations is the UK’s leading match fishing brand as well as having a growing presence in the coarse, carp and bait segments of the market with its brands Korum, Avid Carp and Sonubaits.  The Preston Innovations business is growing rapidly due to strong growth in Europe.

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Caring For Your Spincast Reel In The Off Season

News / November 2014

Your Zebco spincast fishing reel is built to keep you fishing for many years to come, but if you’re planning on taking an extended time away from the water, there are a few simple things you can do to keep in it in tip-top shape and ready to go the next time you are.

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Line Management Made Easy

News / December 2014

Here are some quick tips on making sure that when you do make your first few casts, the line flows from the reel as expected without tangling, and retrieves smoothly.

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Alan McGuckin

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